Vision to Venture: Exploring Entrepreneurship

Instructor: Belma Ertur

Every great business starts with a spark — an idea, a passion, a personal interest. In this hands-on course, students will explore what it means to be an entrepreneur by taking something they love and turning it into a real product they can share with the world.

Students will walk through the entire entrepreneurial journey — from product research and market discovery to creative design, branding, and marketing strategy. They'll learn how to identify opportunities, test ideas, and bring a product to life using accessible tools that support creativity and individuality.

In the first semester, students will develop and launch a product based on their unique interests. In the second, they’ll explore how to refine it, build a personal brand, and expand or evolve their idea — gaining confidence, creativity, and real-world business insight along the way.